BAYC

NFT Markets in 2025: What Survived the Crash and What Switzerland's Collectors Are Buying

The NFT market of 2025 bears almost no resemblance to the frenzy of 2021. Most projects that launched during the boom have zero secondary market activity. A handful of categories — on-chain generative art, provably scarce historical PFPs, physical-digital luxury goods authentication — survived on the basis of genuine value propositions. Understanding which is which matters for Swiss collectors sitting on positions acquired at peak valuations.